New Delhi: E3 Group, one of India’s fastest-growing brands in the wood-based industry and a provider of interior and exterior building solutions, has renewed its association with Bollywood actor Saif Ali Khan as its brand ambassador, reinforcing a longstanding relationship with the brand.
The renewed partnership aligns with E3 Group’s focus on delivering innovative, quality-driven and design-led building solutions while strengthening its position as a trusted Indian manufacturing brand.
Founded in 1990 by Sanjay Garg, E3 Group has evolved from a small plywood retail business in Delhi into a nationwide manufacturing company with a network of over 6,000 dealers, distributors and retailers. Over the years, the company has expanded its manufacturing capabilities and invested in product innovation to create a broad portfolio catering to architects, designers, builders and homeowners.
Today, E3 Group offers a diverse range of interior and exterior solutions including HDMR MDF, Edge Band, Interior & Exterior Clads, Modular Kitchen & Wardrobe, Hardware, PU Stone, Pet Acoustic Panels, Plywood, ACP, HPL, Artificial Grass, Sports Turf and Exterior WPE Decking, among others.
Commenting on the announcement, Ajay Garg, Managing Director, E3 Group, said, “We take great pride in continuing our legacy association with leading Bollywood actor Saif Ali Khan as the brand ambassador of the E3 family. His sophistication, credibility, and strong connection with consumers align perfectly with our vision of transforming spaces through innovation, quality, and thoughtful designs. As we continue expanding our footprints across India and international markets, this partnership will help us strengthen our brand presence and connect with a wider audience seeking premium yet accessible solutions.”
Expressing his enthusiasm, actor Saif Ali Khan said, “I am thrilled to reunite with E3 Group, a company that has consistently set benchmarks in quality, innovation, and design excellence. What gives E3 edge over others is its ability to offer a wide range of products that caters to evolving consumer aspirations while staying committed to the Make-in-India philosophy. I look forward to being part of their journey as they continue transforming spaces and bringing customers’ visions to life.”
The renewed collaboration marks another milestone in E3 Group’s growth journey as it continues to strengthen its footprint across India and enter new markets. Supported by its extensive dealer and distribution network, the company remains focused on advancing manufacturing excellence, expanding its product portfolio and delivering solutions that combine quality, functionality and design.
Through its continued commitment to the Make-in-India vision, E3 Group aims to further strengthen domestic manufacturing capabilities while expanding the global reach of India-made products.
The association with Saif Ali Khan is expected to further amplify the brand’s visibility and reinforce its positioning among architects, designers, builders and homeowners seeking reliable and contemporary building solutions.
