Mumbai: Agilus Diagnostics Limited has appointed WPP Media as its integrated media partner, marking a strategic move to accelerate brand transformation and strengthen its national footprint.
The mandate covers end-to-end media planning and execution across India, with a focus on enhancing brand visibility, deepening consumer engagement, and driving market penetration. The partnership comes at a critical juncture as Agilus Diagnostics continues its transformation following its rebranding from SRL, aiming to scale its presence and improve brand recall across diverse markets.
Under the mandate, WPP Media India will oversee a comprehensive mix of media services, including digital, traditional, performance marketing, programmatic, content integration, and advanced analytics. The collaboration is expected to deliver unified, data-led campaigns tailored to resonate with consumers nationwide.
Deepak Narang, COO, Agilus Diagnostics, said, “This partnership comes at a pivotal time as we carry forward the strong legacy of SRL under the Agilus Diagnostics brand. While the brand name has evolved, the foundation of trust, quality, and clinical excellence built over decades remains unchanged—if not stronger. As we expand our footprint and deepen our consumer connect, an integrated, data-led media approach will be key to building awareness and trust at scale.”
We are incredibly proud and excited to partner with Agilus Diagnostics, especially at such a transformative juncture,” commented Priti Murthy, President, Client Solutions, WPP Media South Asia. “This mandate underscores our strength in delivering intelligent, integrated media solutions that drive real brand growth in India’s dynamic digital economy. Our team is committed to leveraging our cutting-edge insights and strategic capabilities to ensure Agilus Diagnostics establishes a strong, resonant presence across the country, making a significant impact on India’s healthcare landscape.”
