Mumbai: SIMCA Advertising Ltd., a media technology and Digital Out-of-Home (DOOH) advertising company, has expanded its premium media portfolio through new asset acquisitions, accelerated the conversion of static hoardings into LED displays and secured a ₹10 crore work order from a leading BFSI client for July 2026.
The company also reported revenue of approximately ₹42.64 crore for the quarter ended June 30, 2026, marking a 59% year-on-year increase over the corresponding period of the previous financial year, driven by growing demand from marquee clients, expansion of premium media inventory and higher digital advertising capabilities.
As part of its post-listing expansion strategy, SIMCA has acquired three premium media sites, including a static hoarding at JVPD (40×40) and LED media assets at Lower Parel (40×40) and Infinity Mall (30×30), strengthening its presence across key commercial locations in Mumbai.
The company is also converting three strategically located static hoardings at Agadi MT, Nagda Pump House and JP Road into LED assets, while completing the conversion of its Lower Parel (30×30) site into a digital display as part of its strategy to increase the share of high-value digital inventory.
In addition, SIMCA has completed the transfer of two premium media assets under its listed entity, further strengthening its operating portfolio and long-term revenue-generating infrastructure.
The ₹10 crore work order from a leading BFSI client adds to the company’s recurring business pipeline and follows an earlier order worth approximately ₹15.26 crore secured from a financial services client at the beginning of FY27, enhancing revenue visibility for the current financial year.
Commenting on the development, Fahim Batliwala, Chairman, Managing Director and Promoter of SIMCA Advertising Limited, said, “Our post-listing expansion reflects our commitment to building one of India’s strongest premium outdoor media networks. Alongside adding high-quality media assets and accelerating our transition towards Digital Out-of-Home, we are equally pleased with our strong financial performance during the first quarter of FY27, with revenue growing by approximately 59% year-on-year. This growth reflects the trust of our clients, the strength of our premium media portfolio and our ability to consistently execute at scale. The continued addition of strategic media assets, recurring business from marquee clients including the BFSI sector, and our growing digital footprint position us well for sustained long-term growth. We remain committed to creating a future-ready media platform that delivers value to advertisers, shareholders and all our stakeholders.”
SIMCA currently serves 221 clients, including 217 private sector and four government clients, while maintaining relationships with 64 repeat customers. Its media portfolio comprises 216 assets, including 74 traditional static hoardings and 142 Digital Out-of-Home (DOOH) advertising slots.
The company said it will continue investing in premium outdoor media infrastructure and digital innovation as it expands its DOOH footprint and strengthens long-term partnerships with advertisers across key urban markets.
