New Delhi: Bata India has announced the launch of its latest campaign, “Everyday Essentials. Reinvented,” spotlighting its open footwear category—an enduring staple in Indian wardrobes. Fronted by actor Taapsee Pannu, the campaign underscores the category’s deep-rooted relevance while introducing a contemporary collection tailored for modern women.
The new range focuses on open silhouettes, including flat and low-heeled sandals, peep-toes, woven straps, and styles with adjustable buckles. Designed with lightweight materials and supportive construction, the collection caters to long hours of wear, combining comfort with a minimal, versatile aesthetic. A neutral palette of beige, brown, silver, and black enhances its modern appeal, while subtle heel heights offer added stability.
Highlighting the category’s sustained demand, Bata revealed that it sold over 2 million pairs of open footwear in 2025, reinforcing its position in a segment deeply embedded in Indian consumer behaviour. From daily commutes to casual evening outings, open footwear continues to deliver on ease, adaptability, and everyday functionality.
Speaking about the campaign, Badri Beriwal, Chief Strategy and Business Development Officer, Bata India said, “Everyday Essentials. Reinvented reflects the way Bata is looking at modern footwear today – through the lens of comfort, utility and design that fits seamlessly into real life. With this collection, we are bringing together thoughtful construction and contemporary style to create footwear that feels relevant, easy to wear and dependable through the day.”
Adding to the campaign’s spirit, Taapsee Pannu said, “For me, comfort is essential when it comes to footwear. My days are often packed and constantly on the move, so I naturally gravitate towards styles that feel effortless to wear while still looking stylish. The open footwear from Bata’s Everyday Essentials collection fit seamlessly into my everyday routine.”
With “Everyday Essentials. Reinvented,” Bata India positions open footwear not just as a seasonal category but as an everyday essential that continues to evolve with the pace and preferences of modern India. Priced from ₹799, the collection aligns with the brand’s focus on accessible, well-crafted footwear for daily wear.
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