Mumbai: NIVEA has launched its latest bodycare innovation, the Super 10 Serum Lotion, marking a significant step in bringing advanced skincare science to everyday bodycare routines. Positioned as a breakthrough product, the serum lotion is designed to deliver visibly glowing, healthy-looking skin within five days.
At a time when consumers are increasingly investing in facial skincare, bodycare concerns such as dullness, uneven tone, and dark spots often remain under-addressed. With this launch, NIVEA aims to bridge that gap by introducing a high-performance formulation that penetrates up to 10 layers deep to enhance the skin’s natural radiance.
Powered by ingredients such as Niacinamide, 120X Vitamin C, along with Vitamins A and E, the Super 10 Serum Lotion is formulated to improve skin texture, even out tone, and boost glow over time. The product features a lightweight, non-sticky, fast-absorbing texture, making it suitable for daily use without heaviness.
To support the launch, the brand has rolled out a new campaign film that brings the product’s benefits to life through a simple and relatable narrative. The film highlights the importance of effective bodycare in daily routines, showcasing the lotion’s advanced formulation and its promise of visible results within a short timeframe.
Geetika Mehta, Managing Director, NIVEA India, said, “Consumers today are increasingly aware of skincare ingredients and are looking for solutions that deliver visible results. With the Super 10 Serum Lotion, we are bringing efficacious ingredients like Niacinamide and Vitamin C into body care, ensuring that consumers don’t have to compromise when it comes to caring for their skin beyond the face. This launch reflects our commitment to combining innovation with trusted care.”
Available in two variants, the Super 10 Serum Lotion is now being rolled out across leading retail outlets and e-commerce platforms in India, further strengthening NIVEA’s presence in the evolving bodycare segment.
