Mumbai: Paragon has introduced a cashback offer on its women’s footwear collection as part of a strategic initiative to drive purchase intent and enhance accessibility to its fashion-forward range.
Under the offer, consumers can avail an assured ₹30 instant cashback through a QR-based mechanism. Each product features a scratch-enabled QR code on the tag, which can be scanned to access the cashback page. By entering the voucher code and basic details, customers can claim the benefit seamlessly, adding value to their purchase experience.
The initiative comes as the brand strengthens its focus on women’s footwear, a category increasingly driven by demand for style, variety, and trend relevance alongside comfort and durability. Paragon’s collection is designed to cater to evolving consumer preferences, blending contemporary aesthetics with everyday functionality.
Currently contributing 15–20% to overall sales, the women’s footwear segment is a key growth lever for the company, with ambitions to scale its contribution to 40% over the next three years.
Commenting on the initiative, Sachin Joseph, Executive Vice President – Marketing & IT, Paragon, said, “The women’s footwear category represents a key focus area for Paragon as we continue to strengthen our portfolio with designs that balance style, comfort and everyday functionality. The cashback initiative has been introduced to enable greater access to the collection and encourage more consumers to explore our expanding range of contemporary styles across occasions. Our continued focus is on making fashion-forward footwear more accessible to a broader set of women consumers across markets.”
With a diverse portfolio spanning multiple categories, Paragon continues to prioritise relevant design, comfort, and dependable quality. The women’s segment is expected to play a pivotal role in driving both topline growth and brand repositioning in the coming years.
