Bangalore: Agilitas has announced the onboarding of Smriti Mandhana as Brand Ambassador for ONE8, marking a significant step in accelerating its focus on the fast-evolving women’s sports and lifestyle segment.
The move comes at a pivotal moment in Mandhana’s career and reflects a broader shift in the endorsement landscape, where leading athletes are increasingly seeking deeper, long-term collaborations that go beyond conventional brand associations. Her partnership with ONE8 underscores a shared vision of shaping product innovation, performance, and sports culture in India.
This long-term association also brings together two of Indian sport’s most influential contemporary athletes, Virat Kohli and Smriti Mandhana, under the ONE8 ecosystem. The “18 joins 18” moment signifies a powerful alignment of sporting excellence and shared ambition to drive sport-led cultural influence in the country.
As part of the collaboration, Mandhana will play an active role in building the ONE8 brand and strengthening its women’s category as a core growth pillar. She will contribute to the development of cricket performance wear for women, working closely on product innovation and functionality based on athlete insights. Additionally, she will help shape the women’s high-intensity training category, focusing on performance wear tailored for demanding training needs.
Her association further reinforces ONE8’s commitment to women’s sport as a central pillar of its growth strategy, as the brand looks to build an inclusive, athlete-driven, and performance-first ecosystem.
Commenting on the association, Abhishek Ganguly, co-founder and CEO, Agilitas, said, “Smriti coming on board marks a defining moment for us. This is not a conventional endorsement; it is a true co-creation partnership, where her insights as an elite athlete will directly shape how we design, innovate, and build our women’s performance category. She has already been working closely with our product and R&D teams, and that depth of involvement is critical to what we are creating.
Smriti embodies both excellence and intent, and her alignment with the ethos of One8 makes her a natural partner as we build India’s first high-performance sportswear brand. This is a long-term play, and we are excited about the meaningful impact we can create together.”
Smriti Mandhana, Brand Ambassador, ONE8 added, “When the mission speaks to you, you show up fully. Agilitas did exactly that for me. I am joining ONE8 with everything I have got – my experience, my passion, and my commitment to building something meaningful for women in cricket and training.”
