New Delhi: Admerly, a publisher monetisation platform within the BE Group ecosystem, has appointed Akash Sharma as its Chief Strategy Officer (CSO). Sharma joins the company after stepping down from his role as Assistant Vice President – Digital Monetisation at Zee Media Corporation, marking a strategic leadership addition as Admerly strengthens its position in India’s evolving digital advertising landscape.
The move signals a notable transition for Sharma, who shifts from leading large-scale digital monetisation at a major media conglomerate to shaping the strategic direction of a platform focused on publisher growth and revenue optimisation.
In his new role, Sharma will be responsible for defining Admerly’s go-to-market strategy, deepening relationships with enterprise publishers, and guiding product development to address the changing needs of the publisher ecosystem. His mandate also includes strengthening Admerly’s positioning as a trusted monetisation partner that delivers measurable outcomes while maintaining a strong focus on user experience.
With over a decade of experience on the publisher side, Sharma brings deep expertise across programmatic strategy, direct advertiser partnerships, yield management, and revenue operations. His hands-on understanding of the challenges faced by publishers is expected to play a critical role in shaping Admerly’s strategic roadmap.
Commenting on his new role, Akash Sharma, Chief Strategy Officer, Admerly, said, “After more than a decade on the publisher side, building revenue engines, managing demand partnerships, and learning what it takes to monetise content at scale, I made a deliberate choice to move to a platform that I believe is solving the right problem in the right way. The best monetisation strategies are the ones that work for the viewer, not just the balance sheet. At Admerly, that principle isn’t a secondary consideration; it’s the foundation of how the product is built. I’m excited to bring a practitioner’s perspective to this side of the table and help publishers build sustainable, viewer-first revenue strategies.”
Adding to his appointment, Arun Raghav, Founder & Business Head at BEdigitech said, “When we set out to build Admerly, we wanted to create something that publishers could genuinely trust. Not just another vendor, but a real partner that understands their world from the inside. Akash has lived that world. He’s built revenue systems, managed complex demand relationships and made the tough calls that come with monetising content at scale. Having that perspective in our leadership team changes how we build, how we sell and how we show up for our customers. We couldn’t be more excited to have him lead strategy for what comes next.”
