Mumbai: Spotify has announced the rollout of its self-serve advertising platform, Spotify Ads Manager, in India, enabling businesses of all sizes to independently plan, create, and measure campaigns across audio, video, and display formats on the platform.
The launch significantly expands access to Spotify’s advertising inventory, opening it up to a broader spectrum of advertisers—from large enterprises and agency-led brands to startups, D2C players, and small and mid-sized businesses—without requiring large budgets or managed-service engagements. Advertisers can activate campaigns via credit card or pre-pay, with ad credits also available through invoicing.
Sharing his thoughts, Arjun Kolady, Head of Sales at Spotify India, said, “Spotify sits at the intersection of two powerful forces for advertisers — an audience that is in fan mode, with high intent, high emotion, and high recall, and an evolving platform where culture is created, discovered, and amplified across audio and beyond. With Spotify Ads Manager now live in India, we are making it possible for brands of every size — whether you are a CMO at an enterprise brand, a media agency buyer, or a growing D2C business — to reach these audiences directly and drive measurable impact. And for India’s musicians, labels, artist managers, and podcasters, this is equally significant — Spotify Ads Manager gives them the tools to promote their work and connect with a global audience directly from India.”
In India, Spotify has emerged as one of the most widely used digital entertainment platforms, with users spending an average of two hours per day and 90% integrating it into their daily routines. The platform’s logged-in environment enables precise targeting based on mood, listening context, and real-time intent, allowing brands to deliver more relevant and engaging messaging.
Spotify Ads Manager offers advertisers full control over campaign setup, management, and optimisation, with the ability to launch campaigns within minutes. It supports multiple ad formats across music and podcasts, delivered via in-feed and in-stream placements.
Globally, campaigns that combine audio, video, and display formats have demonstrated stronger performance, delivering up to 90% incremental sales lift and 45% higher return on ad spend compared to audio-only campaigns. Additionally, purchase completion rates are reported to be 1.7 times higher for multi-format campaigns.
The platform also introduces advanced tools such as Split Testing for evaluating creative effectiveness across key metrics, and Automated Bid powered by machine learning to optimise campaign delivery in real time. Integrated creative solutions—including generative AI tools for scriptwriting, voiceovers, and music mixing—further simplify campaign creation.
Measurement capabilities are embedded within the platform through first-party tools such as Spotify Brand Lift, Spotify Pixel, and Conversions API, alongside third-party integrations with IAS, DoubleVerify, Appsflyer, Kochava, and Branch.
With this launch, Spotify aims to strengthen its position in India’s evolving digital advertising ecosystem by enabling more accessible, data-driven, and performance-oriented advertising solutions.
