Mumbai: Saibal Banerjee has been appointed as Business Head – Trade Sales at Cookie Man (Australian Foods). The move comes as the company looks to strengthen its presence and accelerate growth in the FMCG segment.
With over 17 years of experience in retail, Banerjee brings deep expertise in sales strategy, distribution, and market expansion. In his new role, he will be responsible for driving trade sales, expanding channel partnerships, and enhancing the brand’s footprint across key markets in India.
Cookie Man, known for its Australian heritage and premium cookie offerings, has been steadily expanding its presence in India through a mix of retail outlets and FMCG distribution. The appointment is aligned with the company’s broader strategy to deepen its reach and build a stronger position in the competitive packaged foods category.
Sharing his thoughts on the new role, Saibal Banerjee said, “I am deeply motivated by the prospect of contributing to the growth journey of the revered Cookie Man brand, which boasts an Australian legacy. Having spent 17 years in retail, I am excited to return to core FMCG and collaborate with the esteemed Mr. Sanjay Mishra who has consistently been an iconic figure and role model. Together, we look forward to establishing a formidable presence in the FMCG sector.”
