Mumbai: Sony Pictures Networks India (SPNI) has entered into a new broadcast partnership with LIV Golf League to deliver comprehensive coverage of the 2026 season across South Asia and Central Asia.
Under the agreement, matches will be aired across Sony Sports Network’s linear television channels and streamed on Sony LIV, extending coverage to audiences in India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, Afghanistan, and the Maldives. The partnership strengthens SPNI’s growing sports portfolio while expanding LIV Golf’s reach in key emerging markets.
The collaboration complements SPNI’s existing 2026 broadcast deal for The International Series, co-sanctioned by LIV Golf and the Asian Tour. Together, these agreements will provide audiences with access to the full LIV Golf ecosystem—from emerging talent to elite global competitors.
The 2026 LIV Golf League season features 14 events across 10 countries and five continents, including key stops in Asia such as Hong Kong, Singapore, and the upcoming Korea event scheduled from May 28–31. Sony’s coverage began with LIV Golf South Africa and will continue through the season finale, the Aramco LIV Golf Michigan Team Championship in August.
Fans across the region will gain access to a global roster of top players including Bryson DeChambeau, Jon Rahm, Dustin Johnson, Sergio García, and rising talents competing across 13 teams in a format designed to blend individual and team competition.
Commenting on the partnership, Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, Sony Pictures Networks India, said, “LIV Golf’s competition format, with events contested over four rounds and 72 holes across many of the world’s most iconic courses, is anchored by the League’s signature shotgun start, which initiates play simultaneously across the entire course. The League’s innovative broadcast approach accelerates pace and enhances both individual and team storylines, delivering a dynamic, action-dense viewing experience with significantly more live action than traditional golf broadcasts – all within a four-to-five-hour window for Sony viewers and global event attendees. With the addition of the LIV Golf League, Sony Pictures Networks India continues to strengthen its premier live sports portfolio, positioning LIV Golf alongside top-tier global sports properties and reinforcing its commitment to delivering mass reach and world-class sporting experiences.”
Örjan Olsson, SVP, International Media Rights at LIV Golf, added, “We are thrilled to partner with Sony Pictures Networks India to bring LIV Golf to fans across India, South Asia, and Central Asia. Sony is one of India’s largest and most trusted sports broadcasters. Securing both linear television exposure and established premium OTT distribution materially improves our reach, brand visibility, and long-term positioning in a crucial market. Through Sony Sports Network and Sony LIV, viewers across the region will have unparalleled access to elite global stars, compelling team rivalries, and the global energy that defines the LIV Golf League.”
Anirban Lahiri of Crushers GC said, “This partnership with Sony Pictures Networks India is a big moment for golf in India and personally, it means a lot. To have a broadcaster of this scale bring LIV Golf into homes across the region gives fans a real connection to what we’re building week in and week out. The energy, the team aspect, and the pace of play is something I think Indian sports fans will genuinely enjoy and resonate with. For me, it’s also about visibility, giving young players in India a chance to see this level of competition up close and believe they can be part of it one day.”
