Mumbai: Zee 24 Ghanta is set to bring viewers across West Bengal a full day of live, data-driven election coverage with ‘Zee 24 Ghanta Banglar Maharan 2026 – The Battle for Bengal’, starting 6 AM onwards on Monday, May 4. Positioned as a go-to destination for real-time election updates and expert-led insights, the channel will offer seamless and comprehensive coverage across TV, Connected TV (CTV), and YouTube.
With updates from 87 counting centres across the state, Zee 24 Ghanta will have reporters stationed at every location to ensure strong on-ground presence. Backed by a distinguished panel of political voices and thought leaders, the coverage will combine sharp editorial insights with cutting-edge graphics and in-depth analysis, enabling viewers to decode results, understand voter behaviour, and identify the factors that shaped the mandate.
From early trends to final outcomes, the channel’s programming is designed to deliver a cohesive viewing experience, bringing together credibility, context, and clarity. Viewers can expect continuous updates, expert discussions, and data-backed storytelling that goes beyond the numbers to present a clearer picture of the electoral outcome.
Adding to this, Raktim Das, CEO, Zee Media Corporation Limited, said, “Election coverage today has evolved significantly, with audiences expecting not just immediacy but depth, context, and credibility. As news consumption becomes increasingly real-time and multi-platform, the focus for broadcasters is to combine data, technology, and strong editorial insight to deliver a more informed viewing experience. At Zee Media Corporation, we continue to invest in building robust, data-led coverage formats that enable viewers to better understand electoral outcomes and the broader political and economic signals they represent.”
Commenting on the coverage, Pew Roy, Deputy Editor, Zee 24 Ghanta, said,“Counting day is not just about numbers, it’s about decoding the story behind the mandate. At Zee 24 Ghanta, our focus is on delivering updates supported by strong, data-driven analysis that helps viewers understand what shaped voter behaviour and what truly resonated with the electorate. With reporters stationed across all 87 counting centres and a strong panel of experts in the studio, our effort is to provide seamless, credible and comprehensive coverage that Bengal can rely on throughout the day.”
‘Zee 24 Ghanta Banglar Maharan 2026’ is supported by a strong network of partners. The property is Co-Presented By Sunrise Moshla; Indian Institute of Hotel Management; Berger Paints; Super Shakti TMT; Shalimar Jasmine Ayurvedic Hair Oil; Jacolivol. It is Co-Powered By Oshea Herbals; Cozi Premium Wear; JIS Group Educational Initiatives, with Supreme Knowledge Foundation as the Knowledge Partner, and Zee 5 Bangla; Jharna Ghee; Shree Maahika Rice; Ultratech Cement as Special Partners.
As the battle for Bengal reaches its decisive moment, Zee 24 Ghanta invites viewers to stay tuned for comprehensive, day-long coverage that brings together insight, context, and on-ground reporting—delivering the results that matter as they unfold.
-Based on Press Release
