New Delhi: Jindal Stainless has appointed Madison Media as its official Media Agency of Record (AOR) following a multi-agency pitch.
Under the mandate, Madison Media will handle media strategy, planning, and buying for the brand from its Gurugram office, as Jindal Stainless looks to strengthen its presence beyond its established B2B base.
With a strong footprint in the stainless steel category, the company is now expanding its focus toward a more consumer-facing approach. The partnership aims to bring a more integrated and insight-led media strategy to enhance brand visibility and support its next phase of growth.
Commenting on the win, Ajit Varghese, Partner & Group CEO, Madison Media & Hiveminds, said, “Jindal Stainless has built a strong and credible presence in the B2B space over the years. The next phase of growth lies in expanding that strength into the B2C segment, where visibility will be driven by sharper, more relevant consumer engagement. We’re excited to partner with them in shaping a media approach that enables this transition and supports their long-term growth ambitions.”
Mimi Deb, COO, Madison Media Plus, added, “There’s a strong sense of forward movement with Jindal Stainless right now, which makes this partnership particularly exciting for us. Our focus will be on bringing in a more data-led, adaptive media approach that can keep up with that pace and deliver consistently as the business grows.”
Speaking about the association, Vijay Sharma, Director – Corporate Affairs, Jindal Stainless, said, “We are pleased to onboard Madison Media as our media AOR. Their strategic approach and understanding of today’s evolving media landscape align well with our brand direction. As we continue to strengthen our brand visibility and outreach, we believe this partnership will enable us to drive greater effectiveness in our efforts.”
A part of Madison World, Madison Media is one of India’s largest homegrown communication agencies, offering services across digital, TV, print, radio, cinema, outdoor, and activation, along with PR, creative, and sports marketing. The agency has been ranked among the world’s leading independent media agencies and has won over 300 awards in the past two years.
The appointment underscores Jindal Stainless’ strategic shift toward building stronger consumer connect while leveraging data-driven media planning to accelerate growth.
