Mumbai: 22feet has been awarded the digital duties for Royal Canin India, a global leader in science-based pet nutrition. The mandate includes end-to-end digital strategy, social media marketing, influencer collaborations and content-led brand building to deepen engagement with pet parents across India.
At the core of this mandate lies a strong strategic direction: to shift pet parenting in India from instinct-led decisions to science-backed nutrition. Through this partnership, Royal Canin aims to educate pet parents on the importance of breed-specific and condition-specific nutrition, ensuring every feeding decision contributes to their pet’s long-term health.
India’s pet food market is evolving beyond basic feeding habits, with more pet parents seeking tailored, health-focused nutrition solutions. The market size is projected to reach ₹10,000 crore by 2028, driven by rising pet ownership and a shift in attitudes toward pet care and nutrition. Yet a significant segment of pet parents continues to rely on instinct-led feeding practices, highlighting a strong need for awareness and education around scientifically formulated diets. Against this backdrop, Royal Canin’s digital push aims to play a pivotal role in shaping informed pet parenting across the country.
Speaking on the new partnership, Prateek Sayal, Marketing Director India – Rapid Growth Markets, Royal Canin said, “At Royal Canin we are trying to build a modern digital first consumer marketing muscle by blending brand building principles of legacy brands with modern disruptive digital first thinking of a digitally native brand. We are super happy to have 22feet on board. In a short span since 22feet has been on board, we have delivered category beating sales growth and seen a 20%+ increase in brand equity establishing Royal Canin as one of the top pet food brands in the country.”
Shikha Davessar, Managing Partner, 22feet added, “The pet care category in India is at an exciting inflection point, and Royal Canin is one of the leading names driving that momentum. This win deepens our portfolio in a category we understand well. At 22feet, we believe in building experiences that move people to act, and we look forward to applying this belief to a brand that genuinely aims to connect with pet parents in India.”
