Mumbai: Kinnect, the integrated creative agency within the Omnicom Advertising India network, has won the creative mandate for Burger King India following a highly competitive multi-agency pitch involving some of the industry’s leading names.
The mandate will see Kinnect partner with Burger King India across brand strategy, creative communication, digital storytelling, and culture-led campaigns aimed at strengthening the brand’s connect with Gen Z and millennial audiences across the country.
Known globally and in India for its bold and irreverent voice, Burger King has consistently stood apart in the QSR category through campaigns that blend product, entertainment, internet culture, and conversation, building a reputation for work that is as memorable as its burgers.
As Burger King India enters its next phase of growth, the partnership with Kinnect aims to further establish the brand as the go-to burger destination for young India through culturally resonant storytelling.
Kapil Grover, Group Chief Marketing and Digital Officer at Burger King, said, “In India, Burger King has established itself as a culturally relevant brand with a differentiated tone, driven by off-centre humour and a fresh perspective on Gen Z and millennial consumers. As we approach our next phase of growth, we are happy to partner with the Kinnect team, who have done some outstanding work with our core TG of Gen Z and millennials. Kinnect will bring in the sizzle to our sauce, and we look forward to clutter-breaking, TG-relevant, insight-driven work in the days to come.”
Chandni Shah, CEO of Kinnect, said, “Burger King is one of those rare brands that has built both product love and cultural relevance at scale. What makes the brand so exciting for us is that it understands modern brand-building. It doesn’t just participate in culture, it contributes to it. As a brand, it has consistently shown the courage to be distinctive, entertaining, and sharply relevant to young audiences. We’re thrilled to partner with them at such an exciting phase of growth.”
Neville Shah, CCO of Kinnect, added, “Burger King is a great opportunity to do great work and make it part of the conversation. What a fun brand to work with.”
