Mumbai: Ageas Federal Life Insurance has elevated Erum Kidwai as Chief Marketing Officer (CMO), reinforcing the company’s focus on strengthening leadership from within and recognising in-house talent.
In her new role, Erum Kidwai will continue leading the company’s integrated marketing, brand, communications, and customer engagement strategies as AFLI advances its transformation journey centred on growth, innovation, and customer-centricity.
With over two decades of experience, Kidwai has played a significant role in enhancing AFLI’s brand visibility, driving impactful campaigns, and building stronger stakeholder engagement across platforms.
The elevation comes as the insurer continues to sharpen its market positioning in an increasingly competitive insurance landscape, with a renewed focus on customer trust, digital engagement, and brand-led growth.
