Mumbai: LS Digital, a global integrated Digital Business Transformation (DBT) company, has announced its AI-native transformation strategy as it celebrates 20 years of operations, marking a significant milestone in its journey from a performance marketing start-up to a global digital transformation group.
Founded in 2006 by Prasad Shejale, Founder and CEO, LS Digital, the company began with a vision to become a strategic partner for businesses navigating an increasingly digital world. Over the last two decades, LS Digital has expanded into a 1,200-member organisation with four specialist companies — LS Digital (digital media), f1studioz (UI/UX), Langoor Digital (customer experience), and DataQuark (data and analytics). The group now operates across India and international markets, serving a diverse portfolio of enterprise clients.
Over the years, LS Digital has positioned itself at the forefront of digital transformation and marketing innovation. Among its notable milestones, the company became the first in India to achieve DCMP (now GMP) certification, helping establish early programmatic advertising capabilities in the country. Its proprietary frameworks, products, and methodologies have also earned recognition across national and international platforms.
The company stated that its growth strategy has been driven by a client-first approach, with every new capability built around solving business challenges rather than following industry trends. This philosophy has enabled LS Digital to maintain long-term enterprise relationships through evolving market cycles and technological shifts.
“For 20 years, change has never waited. Neither have we. What began as an idea has become a movement built by 1,200 passionate people, shaped by clients who trusted us with their most important problems, and powered by the belief that listening to what clients actually need is the greatest driver of innovation. Our next chapter is AI-native, and we are ready for it,” said, Prasad Shejale, Founder and CEO, LS Digital.
As part of its next phase of growth, LS Digital is accelerating the integration of large language models and AI-led workflows across its core service offerings, including media planning, performance marketing, customer experience design, and data analytics.
The company noted that its AI strategy will focus on transforming operating models, team capabilities, and service delivery frameworks, with an emphasis on driving measurable client outcomes rather than simply adopting AI tools for relevance.
With its AI-native transformation, LS Digital aims to further strengthen its positioning in the evolving digital business transformation landscape while continuing to support enterprise clients with integrated marketing, technology, data, and experience-led solutions.
