Mumbai: philmCGI, the Pune-based award-winning animation and visual effects studio behind acclaimed titles such as Dhurandhar, Dhurandhar: The Revenge, Stranger Things, Sacred Games, and Jubilee, has appointed ElevenUP as its strategic communications and social media partner for its pan-India mandate.
Under the mandate, ElevenUP will lead philmCGI’s integrated communications programme across corporate storytelling, media relations, digital presence, thought leadership, strategic brand positioning, and social media management. The partnership aims to strengthen the studio’s visibility across platforms while building a stronger industry narrative around its creative and technological capabilities.
Speaking on the association, Anand Bhanushali, Co-Founder and Managing Director, philmCGI, said, “As philmCGI continues to grow across larger and more ambitious projects, it was important for us to partner with a team that understands both storytelling and strategic brand building. ElevenUP has already played a key role in amplifying conversations around our recent work and bringing greater visibility to the craft behind it.”
Adding to it, Arpan Gaglani, Founder and Managing Director, philmCGI, said, “At philmCGI, our focus has always been on letting the work speak for itself, but as the scale and ambition of our projects grow, building stronger visibility around the creative process becomes equally important. We see ElevenUP as a strategic partner in helping us shape a more defined brand voice and bring greater attention to the innovation and storytelling that powers our work.”
The mandate further strengthens ElevenUP’s growing portfolio of brands across the entertainment, lifestyle, hospitality, and consumer sectors, reflecting the agency’s continued momentum in integrated communications and digital marketing.
Commenting on the partnership, Upasana Puri, Founder, ElevenUP, said, “philmCGI represents the kind of creative excellence that is shaping the future of visual storytelling in India. With a strong understanding of India’s evolving media landscape, our focus is on building culturally relevant narratives, driving meaningful industry conversations, and strategically positioning philmCGI as a leading voice in the future of visual storytelling through impactful communications and sustained media visibility.”
Through this partnership, ElevenUP aims to elevate philmCGI’s industry profile and spotlight its expertise in visual effects, animation, and storytelling innovation. The collaboration is expected to strengthen the studio’s positioning as a leading force in India’s rapidly evolving VFX and content production landscape while enhancing visibility for its contributions to both domestic and international entertainment projects.
