Mumbai: Meraki Sport & Entertainment and Headshot Media have announced the launch of GameOn Media Network, a new sports-focused media venture designed to serve India’s rapidly evolving sports audience through an integrated ecosystem spanning content, creators, distribution, data, commerce, and live fan experiences.
Positioned as a media ecosystem built around the everyday life of Indian sports fans beyond match days, GameOn aims to create deeper and more meaningful engagement opportunities for leagues, franchises, brands, rights holders, and sports communities.
Built on the belief that the future of sport extends far beyond on-field action, GameOn seeks to address the growing importance of fan culture, storytelling, creator-led engagement, and year-round interaction in shaping modern sports consumption.
The venture combines the complementary capabilities of its founding partners. Meraki Sport & Entertainment brings more than a decade of experience across Indian sports, including relationships with leagues, teams, athletes, properties, and rights holders. Headshot Media contributes expertise across content production, creator-led distribution, and performance marketing, with experience in scaling digital businesses across media and culture.
Structured as an equally owned company, GameOn Media Network has been created to operate at scale and respond to the growing expectations of India’s increasingly diverse and digitally connected sports audiences.
Speaking on the launch, Toshan Patil, Co-Founder, Meraki Sport & Entertainment, said, “Indian fandom is eclectic. It is loud, layered, deeply emotional, and lived every single day. From the moments of play to the conversations that carry on long after the result, sport is felt across every screen, every street, and every generation. GameOn is being built to bring fans closer to the sport they love.”
Highlighting the vision behind the venture, Kunal Chaudhary, Founder, Headshot Media, said, “GameOn is not an agency. We are not only a content shop, a creator network or a media-buying outfit. We are a sports media ecosystem, a set of connected businesses designed to work as one. That distinction matters, because the fan does not experience sport in silos, and neither should the businesses that serve them.”
The company’s operating model is designed around building interconnected capabilities that strengthen relationships between fans and sports properties while creating long-term value for partners.
Commenting further, Akshal Choksi, Co-Founder, Headshot Media, said, “Everything we build at GameOn is in service of one outcome: bringing the fan closer to the sport they love. That means working hand-in-hand with athletes, leagues, brands and rights holders using our content, creators and capabilities to make the fan’s relationship with the game deeper, more personal and more present in their daily life. When the fan is closer, every partner in the ecosystem wins.”
GameOn will operate through six integrated business verticals designed to serve multiple aspects of sports engagement and commercial growth.
Explaining the operating framework, Advay Parasnis, Founding Team & AVP Content, Meraki Sport & Entertainment, said, “GameOn will operate across six connected verticals which are: Owned and Operated Content IPs, Digital and Social Media Services, Creator Representation, Distribution and Performance marketing, Fan In-sighting, and On-Ground Fan Experiences. Each one reaches the fan in a different way, and together they form a single, integrated engine. That breadth is what allows us to serve every kind of partner across the sports industry, and to do it under one roof.”
With Indian sports audiences increasingly engaging across multiple formats and platforms, GameOn Media Network aims to position itself at the intersection of fandom, content, community, and commerce—creating new pathways for brands and sports properties to remain relevant beyond live sporting moments.
