Mumbai: NDTV has entered into a strategic partnership with Integrated Advertising Services FZ-LLC, UAE, to strengthen the global monetisation, advertising sales and distribution of NDTV World across its international feeds.
The collaboration will focus on key international markets including the US, UK, UAE and other GCC countries, helping NDTV World enhance its commercial reach while creating stronger advertising opportunities connecting India, the Indian diaspora and global brands.
Under the partnership, Integrated Advertising Services will work with NDTV to onboard India-based advertisers for NDTV World’s international feeds. It will also facilitate opportunities for UAE-based advertisers to access NDTV’s channels in India, creating a two-way advertising ecosystem across markets.
The collaboration will further explore the co-creation of intellectual properties (IPs) on NDTV World centred on themes relevant to global Indian audiences, international businesses and brands looking to engage with India’s expanding global influence.
Commenting on the partnership, Prasad Amin, CEO, Integrated Advertising Services FZ-LLC, said, “We are delighted to partner with NDTV World and help take its global advertising proposition to key international markets. This partnership will create meaningful opportunities for brands looking to engage with Indian and international audiences.”
Ashutosh Sinha, Vice President, Distribution, NDTV, added, “This partnership will help strengthen NDTV World’s international sales and distribution footprint. It opens up new possibilities for advertisers, branded content and co-created IPs across global markets.”
The partnership marks another milestone in NDTV World’s global expansion strategy, as the network looks to deepen its international footprint while creating premium advertising, branded content and content partnership opportunities for brands targeting audiences across India and overseas markets.
