Mumbai: Independent marketing agency Scribbld has strengthened its consumer brand portfolio by securing the social media, content and digital storytelling mandates for design-led toy brand Playnxt and women’s wellbeing brand Terrapy. Both accounts will be managed from the agency’s Mumbai office as Scribbld continues to expand its presence across consumer and lifestyle categories.
Under the mandate, Scribbld will drive Playnxt’s social media strategy, content creation and digital storytelling as the brand accelerates its direct-to-consumer journey. The agency will focus on shaping Playnxt’s brand voice and strengthening its social media presence as it transitions from a manufacturer-led identity to a consumer-facing brand. The communications strategy will centre on celebrating the nostalgia and value of unstructured, screen-free play while building a relatable, digital-first brand for modern parents.
For Terrapy, Scribbld will oversee social media, content and digital storytelling to establish the brand as a trusted voice in women’s wellbeing. The partnership aims to foster meaningful conversations around women’s health while building an engaged community through educational and relatable content. The agency will also work towards positioning Terrapy as a holistic wellbeing platform that offers not only products but also guidance, support and everyday wellness solutions for women across different life stages.
Speaking about the partnership, Bhavik Shah, Founder, Playnxt, said, “The most important aspect for me with regard to working with an agency was to ensure that there’s an alignment in terms of objectives and ideology. Scribbld from the onset has been working to understand what my brand really wants to say. I am really looking forward to working with their enterprising team led by Kajol.”
Commenting on the mandate, Mallika Timblo, Founder & CEO, Terrapy Nutrition, said, “Women’s wellbeing has traditionally been approached in silos. A woman might seek support for sleep, hormones, metabolism, menopause or emotional wellbeing separately, despite these experiences often being interconnected. Terrapy was created to take a more holistic view. Our goal is to support women through every age and stage of life with products, education and community that acknowledge the realities of being a woman today. As we continue to grow, we are excited to partner with Scribbld to help us reach more women and create conversations that make wellbeing feel more accessible, relatable and actionable.”
Speaking on both mandates, Kajol Bheda, Founder, Scribbld, said, “What excites us about both Playnxt and Terrapy is that they are brands with a very clear point of view and a genuine desire to create meaningful impact in people’s lives. While Playnxt is bringing back the joy of unstructured childhood play for a new generation, Terrapy is reimagining women’s wellbeing through a more holistic lens. We love partnering with brands that stand for something bigger than just the product, and we’re excited to help tell these stories in a way that resonates deeply with consumers.”
The new business wins further reinforce Scribbld’s growing footprint in the consumer and lifestyle space across India and the UAE, as the agency continues to expand its portfolio with brands focused on building deeper consumer engagement through digital-first storytelling and content-led marketing
