New Delhi: IndoBevs, the alco-beverage company behind brands such as BroCode and Bonga Bonga, has appointed Varun Singla as its Chief Commercial Officer (CCO), strengthening its leadership team as it scales its portfolio across India and international markets.
The appointment marks a strategic milestone in IndoBevs’ evolution into a full-portfolio spirits company. Bringing more than two decades of commercial leadership experience, including 16 years in the Indian spirits industry, Singla is expected to play a key role in driving the company’s next phase of growth.
As Chief Commercial Officer, Singla will lead IndoBevs’ commercial strategy across its portfolio of more than 15 brands. His responsibilities include driving revenue growth across domestic and international markets, strengthening route-to-market and distribution strategies, expanding into new geographies, enhancing trade relationships and distributor networks, and improving commercial execution. He will also oversee the commercial growth of the company’s portfolio spanning whiskies such as WingMan and Glen Eden, alongside premium spirits, mainstream IMFL offerings, and category-defining brands including BroCode and Bonga Bonga.
Commenting on the appointment, Sam Mahandru, Founder, IndoBevs, said, “IndoBevs has always believed in building brands that challenge conventions and create their own space in the market. As we scale our portfolio and expand across markets, a strong commercial foundation becomes critical. Varun brings the right combination of strategic thinking, commercial depth and execution experience to unlock this next phase of growth. We are delighted to welcome him to the leadership team as we build IndoBevs into a global spirits player with a full portfolio of distinctive brands.”
Sharing his thoughts on joining the company, Varun Singla, Chief Commercial Officer, IndoBevs, added, “What excites me about IndoBevs is the ambition of what is being built here. IndoBevs has created category-first brands that genuinely connect with modern consumers — the very audience now premiumising India’s spirits market and actively exploring new experiences. Few companies are better placed to capture this momentum. I look forward to working with the IndoBevs’ team to strengthen our commercial engine, deepen our trade partnerships, and scale to more markets, categories and consumer occasions.”
The appointment comes amid strong business momentum for IndoBevs. The company currently records an annual turnover of approximately ₹6 billion and sells more than 2 million cases annually. Its international footprint continues to expand across the United States, United Kingdom, UAE, Australia, Canada, Africa, and several other global markets.
