Mumbai: JSW Group has strengthened its long-standing association with the Indian Olympic Association (IOA), with its activewear brand JSW Inspire continuing as the official sports performance and lifestyle partner of the Indian contingent for the Glasgow 2026 Commonwealth Games and the 2026 Asian Games in Japan.
The partnership will also cover the 2026 IOC Youth Olympic Games in Dakar, Senegal, and the 2026 Asian Indoor and Martial Arts Games in Riyadh, Saudi Arabia, reinforcing JSW Group’s commitment to supporting Indian athletes across multiple international sporting events.
The renewed association marks another milestone in JSW Group’s ongoing efforts to strengthen India’s Olympic movement. Since the Tokyo Olympic Games in 2020, JSW Inspire has served as the official apparel partner for Team India, accompanying Indian athletes at the Birmingham 2022 Commonwealth Games, Hangzhou 2022 Asian Games, Paris 2024 Olympic Games, and now the major multi-sport events scheduled in 2026.
Beyond providing performance apparel, the partnership reflects the JSW Group’s broader investment in Indian sport through athlete development programmes, high-performance centres, world-class infrastructure, coaching excellence and grassroots initiatives aimed at nurturing future champions.
Commenting on the partnership, Parth Jindal, Founder and Director, JSW Sports, said, “For us at JSW, ‘Rukna Nahin Hai’ is more than a slogan; it’s our belief, our heartbeat. We have always aspired and worked passionately to develop sport in India, and nothing fills us with greater pride than watching our athletes bring victory to the country on the global stage. From day one we wanted to build a brand that is rooted in India but engineered for performance, and this collection reflects that, designed with the athlete at the core. This partnership with the IOA only strengthens our commitment to nurturing sport across the nation. We are thrilled to see our athletes wearing our colours again, and as Team India, we must make it our mission to come together and cheer them on as they step up to represent our great country. I see the jersey as our armour and urge every Indian to buy one and wear it with pride as we stand united behind our athletes.”
PT Usha, President, Indian Olympic Association, said, “The JSW Group has been a strong pillar in supporting India’s Olympic movement over the years. Their sustained vision has helped countless athletes fulfil their aspirations while bringing glory to the nation. We thank the JSW Group for their support to Indian sport and look forward to continuing this meaningful partnership.”
Speaking about the apparel, Indian long-distance runner Parul Chaudhary said, “As athletes, we spend countless hours training, travelling and competing, so what we wear makes a genuine difference to our performance and recovery. JSW Inspire combines comfort, functionality and style in a way that allows us to stay completely focused on the task at hand. Wearing the Team India kit is always an emotional moment, and knowing it has been thoughtfully designed for the needs of athletes makes that experience even more special.”
Indian boxer Preeti Sai Pawar added, “Every athlete wants apparel that complements performance, offers comfort and adapts to the demands of elite sport. JSW Inspire strikes that balance exceptionally well. Whether during training or recovery, the apparel provides the comfort and confidence we need.”
Over the years, JSW Inspire has emerged as a symbol of India’s sporting ambitions, equipping elite athletes with performance-driven apparel while representing the country’s aspirations on the global stage. As Team India prepares for another packed international calendar, the brand will once again outfit the contingent across major multi-sport competitions.
