Singapore: Global branding and design consultancy Elmwood has appointed Po Kay Lee as Managing Director of Elmwood and MSQ Asia, strengthening its leadership team as the company accelerates its growth strategy across the Asia Pacific region.
Lee joins Elmwood after leading Stagwell’s creative agency Forsman & Bodenfors in Singapore and global branding consultancy Superunion across Singapore and Asia. She brings extensive experience in brand strategy, communications and creative leadership to the role.
Working closely with Susie Hunt, Regional Chair for Elmwood and MSQ Asia, Lee will oversee the expanding network of integrated capabilities under MSQ Group in Singapore while supporting the company’s international growth ambitions. She will also lead Elmwood’s Singapore studio as a member of the company’s global leadership team.
Reporting to Daniel Binns, Global CEO of Elmwood, Lee will work alongside Executive Creative Directors Lisa Balm and Jason Braddy, while Andy Edmonds will support the leadership transition before relocating to New York after six years in Singapore.
In her dual leadership role, Lee will be responsible for the strategic direction, commercial growth and operational performance of Elmwood Singapore. She will also lead the development of integrated solutions across Asia by bringing together capabilities from agencies within MSQ Group to serve regional clients including Unilever, Coca-Cola, Hilton and Heineken.
Daniel Binns, Global CEO, Elmwood Brand and Design Consultancy, said “Po Kay brings the precise combination of skills and leadership we need for the next chapter of Elmwood & MSQ in Asia. She pairs deep expertise in brand strategy and design with a strong background in communications and content, giving her a unique ability to connect creativity, culture and commercial impact. Just as importantly, she’s a committed people leader with exceptional values and a proven track record of building high-performing teams.
As brands increasingly seek connected thinking across the marketing ecosystem, her leadership will ensure the business can seamlessly draw on the right capabilities to deliver the most relevant offer to every client, creating integrated solutions that are tailored to clients’ evolving needs. I’m confident she will bring together the best of Elmwood and the wider MSQ group to deliver even greater value for our clients.“
Commenting on her appointment, Po Kay Lee, Managing Director, Elmwood Singapore and MSQ Asia, said “I am excited to have joined a group of entrepreneurial, agile, joined-up leaders, thinkers, and doers who are committed to putting our clients and their evolving needs at the centre of everything we do. The MSQ model is a growth engine designed to unlock brand momentum, and Elmwood cares deeply about putting AI-powered human creativity at the heart of everything. With an unprecedented level of change in our industry, I’m looking forward to unlocking this impact and greater effectiveness for our clients in Asia.“
Lee’s appointment reflects Elmwood and MSQ’s continued focus on expanding integrated brand, design and communications capabilities across Asia as demand grows for connected marketing solutions.
