Gurugram: boAt, an audio and wearables brand, has announced its partnership with Legacy, a community-led talent platform judged by KR$NA and Raftaar. The collaboration highlights boAt’s continued focus on supporting emerging creators, talent communities, and cultural movements that influence the aspirations of young India.
Over the years, boAt has built strong connections with India’s youth by engaging with music, creators, and culture. From making premium audio experiences more accessible to collaborating with artists, musicians, and cultural icons, the brand has consistently focused on enabling creativity and self-expression. The partnership with Legacy further strengthens this vision by supporting a platform dedicated to discovering and nurturing the next generation of talent.
Hip-hop has emerged as one of India’s most influential cultural movements, evolving from an independent expression into a powerful creative ecosystem that gives artists from diverse backgrounds a platform to connect with wider audiences. Through its association with Legacy, boAt aims to contribute to this growing movement by supporting upcoming creators and the communities that continue to shape its evolution.
A boAt spokesperson said, “At boAt, we’ve always believed that the strongest communities create the biggest cultural movements. Every generation has creators who redefine music, challenge convention, and inspire millions. Legacy represents that spirit. Through this partnership, we’re proud to support the next generation of artists and the communities helping them build India’s cultural future.”
Commenting on the partnership, KR$NA said, “Having been associated with boAt as a brand ambassador, it’s exciting to now extend that partnership through Legacy. It’s great to see a brand continue to invest in the culture beyond campaigns and become part of a platform that helps discover and nurture the next generation of hip-hop talent. Hip-hop has always been driven by the community, and every new voice deserves the opportunity to be heard.”
Raftaar added, “Every generation creates its own sound and its own culture. Legacy is about discovering those voices, but it’s equally about the community that supports them. We’re proud to have a brand like boAt backing this movement. When brands invest in communities rather than simply moments, they help strengthen the entire ecosystem and empower the next generation of artists.”
As music, entertainment, and creator-led communities continue to influence India’s cultural landscape, boAt remains committed to supporting the individuals, platforms, and communities driving the next wave of creativity and self-expression.
