Mumbai: Ebco Pvt. Ltd., a provider of door hardware and building solutions, has launched a new digital-first campaign for its flagship Imperia eSmart Digital Lock, highlighting the growing adoption of smart home technologies among Indian households.
Titled “The Smart Way to Unlock,” the campaign is built around a five-part micro-film series that showcases how smart access solutions can simplify everyday life across generations. Through human-centric storytelling, the films capture familiar homecoming moments, illustrating how different members of a family prefer different methods of accessing their homes.
The campaign demonstrates the versatility of the Imperia eSmart Digital Lock by highlighting its seven access modes, including face recognition, fingerprint authentication, smart PIN, RFID/NFC card, the Ebco Smart+ mobile application and an emergency key, all integrated into a fully automatic locking system. From children using palm recognition to grandparents opting for more familiar access methods, the films showcase how the product caters to diverse user preferences within the same household.
The remaining films in the campaign series are scheduled to be released over the coming days as part of the brand’s digital outreach strategy.
Commenting on the campaign, Sushil Kalra, Chief Marketing Officer, Ebco Pvt. Ltd., said, “Every household has a face-recognition person, a fingerprint person, and a ‘just give me a key’ person — often under the same roof. ‘The smart way to unlock’ shows this range in the most human way possible: through the small, delightful everyday moments of walking through your own front door.”
With the latest campaign, Ebco aims to position the Imperia eSmart Digital Lock as a technology-driven yet user-friendly solution that addresses the evolving security and convenience needs of modern Indian homes. By focusing on relatable family experiences rather than product specifications alone, the company seeks to demonstrate how smart home innovations can seamlessly integrate into everyday life.
The campaign is being rolled out across digital platforms, reinforcing Ebco’s focus on engaging consumers through storytelling while showcasing the practical benefits of connected home solutions
