Mumbai: Pankaj Nagpal has been promoted to senior VP- Head Programmatic Practice at WPP Media.
Nagpal takes on the new role after serving as Head – Digital Business Operations at Mindshare India, where he spent more than 14 years driving digital transformation and business operations.
With over two decades of experience in integrated marketing, media strategy and planning, investment management, trading and key account management, Nagpal has built expertise in developing integrated media solutions and fostering strategic relationships across the advertising ecosystem.
Over the course of his career, he has worked across sectors including e-commerce, automotive, FMCG, consumer durables, finance, apparel and technology, managing both performance-led and brand-focused campaigns. Most recently, he served as Vice President – Investment & Trading with Mindshare North & East while also heading pricing.
Nagpal has played a key role in building integrated media roadmaps, digital capability development, campaign planning, search, social and content marketing strategies, as well as first-party data implementation and strategic platform partnerships.
His career highlights include being part of Mindshare’s flagship leadership training programme, winning the “Buying Team of the Year” award at the Emvies 2018 for PepsiCo’s digital buying, securing the GroupM Excellence Awards Choreos 2016, and receiving PepsiCo’s CEO Appreciation Award for two consecutive years. He has also led several award-winning digital campaigns and partnerships, including Grand Emvies-winning work, while helping clients build custom data management platforms (DMPs) and first-party data strategies.
In his new role, Nagpal is expected to lead WPP Media’s programmatic practice, driving innovation, technology-led media solutions and data-driven advertising capabilities as brands increasingly adopt automated and AI-powered media buying strategies.
