New Delhi: LT Foods Ltd., a global FMCG company in the consumer food space, has appointed celebrity chef, author and television personality Ranveer Brar as the brand ambassador for its flagship basmati rice brand, DAAWAT®. The company has also launched a new integrated campaign featuring Brar for its latest offering, DAAWAT® Delight Basmati.
Conceptualised by BBDO India, the new brand film highlights DAAWAT® Delight’s Superior Flavour Absorption proposition through a relatable restaurant setting. The campaign shifts the spotlight to rice as the hero of the meal, showcasing how the product enhances the flavour of every dish with the message, “Har Dish Ko Banaye Very Very Nice.”
The campaign is being rolled out across television, digital and social media platforms.
Commenting on the partnership, Ritesh Arora, CEO – India Business & Far East, LT Foods Ltd., said, “We are delighted to welcome Chef Ranveer Brar to the LT Foods family. His culinary expertise and deep appreciation for India’s rich food heritage make him the natural fit for the brand DAAWAT®, reflecting a shared commitment to culinary excellence. At LT Foods, we are committed to driving innovation that enhances everyday food experiences while further strengthening DAAWAT®’s position in the premium basmati category. DAAWAT® Delight, with its Superior Flavour Absorption Technology, reflects our continued focus on meaningful product innovation. Together, we look forward to inspiring consumers, celebrating authentic Indian cuisine.”
Speaking about the association, Celebrity Chef Ranveer Brar said, “Throughout my journey, I’ve tried to tell stories through food, and Basmati has been at the heart of so many of them. Every food has the ability to bring people together across cultures and cuisines. That’s what makes this association with LT Foods’ flagship brand DAAWAT® meaningful for me. It’s not simply about representing a brand. It’s about celebrating an ingredient that has shaped our food traditions for generations while inspiring new experiences at the table.”
The campaign reinforces LT Foods’ focus on product innovation within the premium basmati segment, positioning DAAWAT® Delight as a rice variant designed to absorb flavours more effectively and enhance everyday dining experiences.
DAAWAT® Delight is available across quick commerce platforms, modern trade outlets and general trade channels across India.
LT Foods, which operates in over 85 countries, continues to strengthen its portfolio of consumer food brands through its integrated “Farm to Fork” model. The company reported consolidated revenue of approximately ₹11,023 crore in FY26 and serves global markets through a network of processing facilities in India, the US and Europe, supported by more than 1,400 distributors worldwide.
