Mumbai: Ranabir Bose has been named Head – Marketing (NBFC) and Brand CoE at Aditya Birla Capital.
Bose transitions from his most recent role as Head of Marketing at Aditya Birla Sun Life Mutual Fund (ABSLAMC), marking his second stint at Aditya Birla Capital.
In his new role, Bose will lead marketing across the NBFC’s full lending portfolio while serving as the Brand Custodian for Aditya Birla Capital at the franchise level, ensuring brand consistency and resonance across all lines of business.
Announcing his new role on LinkedIn, Bose said, “Excited to share that I’ve transitioned back into Aditya Birla Capital (ABC), taking on the mandate of leading marketing across the NBFC’s full lending portfolio.
In this role, I also serve as Brand Custodian for ABC, stewarding the franchise at a group level and ensuring brand consistency and resonance across all lines of business. Looking forward to building impactful narratives, driving growth, and strengthening the unified brand presence of Aditya Birla Capital.”
Prior to his tenure at Aditya Birla Sun Life Mutual Fund, Bose held leadership roles across several financial services and marketing organisations, including Birla Sun Life Insurance, Reliance Capital, ICICI Prudential, and Bates India.
With decades of experience in the financial services sector, he brings expertise across customer lifecycle management, strategic marketing, operations management, media planning, product development, brand communication, brand management, marketing strategy, online advertising and media buying.
