Mumbai: Building on the momentum of Zydus Lifesciences Limited’s #LiverKiSuno campaign, TheSmallBigIdea (TSBI) has scripted and produced an influencer-led digital initiative featuring actors Vivek Dahiya and Sana Makbul. The campaign extension takes the core message of liver health awareness to digital audiences through relatable, everyday storytelling.
The #LiverKiSuno campaign initially introduced the concept of hidden “villains” affecting liver health by featuring one of India’s most recognised on-screen villains, Ashish Vidyarthi. The campaign highlighted excess body weight, diabetes and high triglycerides as key risk factors that can silently impact liver health, encouraging people to recognise these hidden threats and take timely action.
Taking the narrative forward, TSBI partnered with Vivek Dahiya and Sana Makbul, whose strong association with fitness, wellness and healthy living aligns with the campaign’s objective of promoting preventive healthcare. Through engaging, social-first content inspired by everyday situations, the two actors draw attention to how common health conditions can quietly become the liver’s biggest adversaries, making an otherwise clinical subject more accessible, relatable and shareable for digital audiences.
The influencer-led initiative seeks to move beyond awareness by encouraging everyday conversations around preventive liver health. By leveraging authentic storytelling and trusted voices from the wellness space, the campaign aims to inspire audiences to identify the hidden risk factors that may be affecting their liver health and take proactive steps towards better well-being.
With this latest phase, #LiverKiSuno continues to strengthen its outreach by combining health education with digital-first content, reinforcing the campaign’s message: “Villains ko pehchano. Apne Liver Ki Suno.”
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