Global spirits company Proximo Spirits has named Shweta Jain as Managing Director for India and South Asia, bringing on board a seasoned consumer and alcobev executive to lead its regional business and growth strategy.
Jain shared the announcement through a LinkedIn post, describing the move as the beginning of an exciting new chapter in her career. “There is a temptation to call this homecoming but framing it as that falls short of the excitement I feel,” she wrote, adding that Proximo Spirits combines a purpose-led portfolio, craftsmanship and long-term growth ambitions.
The appointment marks Jain’s return to the alcoholic beverages industry after a stint in luxury hospitality. Most recently, she served as Chief Marketing & Sales Officer at The Leela Palaces, Hotels and Resorts, where she led the company’s commercial, sales, marketing and loyalty functions with end-to-end profit and loss responsibility. Following her tenure at The Leela, she spent the past year working as a strategist, angel investor and leadership mentor, advising founders and business leaders on brand building, innovation, omnichannel growth and portfolio expansion.
Jain brings extensive experience in premium consumer brands, having previously spent more than six years at Diageo India as Chief Business Development Officer and Business Head – Premium, Luxury & Craft for India and South Asia. As a member of the company’s leadership team, she was responsible for driving Diageo’s premiumisation strategy while overseeing a portfolio that included international whisky brands such as Johnnie Walker, Black & White, Black Dog, Singleton, Talisker and Lagavulin, alongside Indian craft labels.
Before Diageo, she headed marketing at William Grant & Sons India, where she played a key role in expanding the company’s premium spirits business across India and the IMEA region.
Earlier in her career, Jain spent over six years with Pernod Ricard India as Category Marketing Head – Super Premiums & Luxury, managing brand strategy for labels including Chivas Regal, The Glenlivet and Royal Salute.
She began her professional journey in advertising, holding leadership positions at Ogilvy, McCann Worldgroup and Rediffusion DY&R, where she worked on campaigns for brands such as Sprite, Gillette, Mint and Seagram. Between 2022 and 2024, she also served on the Board of Directors of Nao Spirits & Beverages.
Jain’s appointment comes as Proximo Spirits looks to strengthen its leadership in India and South Asia, one of the fastest-growing premium spirits markets globally, as the company continues to expand its footprint and premium portfolio across the region
