Mumbai: Havells India has appointed Ashish Parikh as President and Strategic Business Unit (SBU) Head, adding a seasoned consumer business leader to its senior management team as the company sharpens its focus on premiumisation, category expansion and consumer-centric innovation.
Parikh announced his appointment through a social media post, expressing enthusiasm about joining the electrical and consumer durables major. “As a long-time consumer and admirer of Havells’ innovative products, disruptive advertising, and relentless commitment to quality, I am excited to now contribute to shaping the company’s next phase of growth and success,” he said.
The appointment marks Parikh’s return to the consumer products industry after a four-year stint at Diageo India, where he served as Chief Operating Officer and Executive Vice President. During his tenure, he was responsible for driving operational performance and business growth for the company’s India operations.
With more than two decades of experience, Parikh has built a diverse career across consumer goods, beverages, retail, e-commerce and category management, bringing expertise in sales, marketing, omnichannel strategy and business transformation.
Before joining Diageo India, he spent over a decade at Reckitt, taking on leadership roles across India, Hong Kong and the United Kingdom. His assignments included Global Omnichannel and Category Development Director, Global Shopper Marketing Director – Health & Hygiene, and Sales Director for Hong Kong and Macau, where he led strategic initiatives across multiple international markets.
Earlier in his career, Parikh spent nearly six years at Marico, handling regional sales and modern trade portfolios, before beginning his professional journey at PepsiCo, where he worked in sales and franchise management.
His appointment comes as Havells continues to strengthen its leadership team to support the next phase of growth across its portfolio of electrical products, consumer appliances, lighting solutions, cables and consumer durables. The company has increasingly focused on premium product offerings, expanding into new categories and enhancing innovation to meet evolving consumer demand.
Parikh is an alumnus of SVKM’s Narsee Monjee Institute of Management Studies (NMIMS) and holds a commerce degree from the Indian Institute of Management and Commerce, Hyderabad.
