New Delhi : Aircel has appointed Starcom MediaVest Group after a multi-agency pitch as its AoR for all media excluding OOH.
The account would be managed out of SMG’s Delhi office. The agency was earlier handling the media duties on TV and digital.
Commenting on the win, Malli CR, CEO, SMG India said, “This is a big win for Starcom MediaVest. Aircel is a prestigious brand. It is a genuinely good feeling when an existing client rewards us with more business. We are delighted.
Earlier, Aircel has assigned its media duties to both Starcom MediaVest and Mudra Max. While Starcom has been given the duties for television and digital (which is about 80-90 per cent of the entire spend), Mudra Max was handling print and radio.
The size of the business is said to range between Rs 180-200 crore.
