Gurugram: AdGlobal360 (AGL), India’s MarTech company and a member of Hakuhodo International, has been appointed as the integrated digital media partner for Radico Khaitan, one of India’s leading IMFL companies with a portfolio that includes brands such as Rampur Indian Single Malt, Jaisalmer Indian Craft Gin, Royal Ranthambore Heritage Collection Whisky, Magic Moments Vodka, and 8PM Whisky.
Under the mandate, AdGlobal360 will lead digital media strategy, media planning and buying, social media, influencer engagement, and insight-led digital solutions across Radico Khaitan’s portfolio. The partnership is aimed at strengthening digital brand presence and driving deeper consumer engagement across an increasingly digital-first landscape.
The collaboration combines Radico Khaitan’s portfolio of consumer brands with AGL’s integrated capabilities spanning media, creator ecosystems, data intelligence, and digital solutions. Supported by Hakuhodo’s Sei-Katsu-Sha philosophy, the partnership is designed to deliver culturally relevant and meaningful consumer experiences across digital touchpoints.
Commenting on the partnership, Kunal Madan, Chief Marketing Officer at Radico Khaitan, said, “At Radico Khaitan, our focus remains on building brands that are deeply rooted in emotion and cultural relevance, while staying sharply aligned to evolving consumer expectations. In collaboration with AGL, we look forward to strengthening our creative and digital marketing ecosystem to deliver more meaningful and impactful brand experiences at scale.”
Speaking on the win, Rakesh Yadav, CEO, AdGlobal360, said, “Radico Khaitan has built some of India’s most beloved brands by staying deeply connected to consumer culture, and that is exactly the kind of partnership where data and creativity must work as one. We are excited to bring together insight-led creative intelligence, technology, and strategic media expertise to strengthen their digital presence and consumer engagement. This win reflects our belief that the most impactful brand experiences are built at the intersection of deep consumer understanding and smart marketing architecture.”
The partnership reflects a shared focus on building brand visibility and discoverability as consumer attention increasingly shifts across search, social, and AI-driven digital experiences.
Founded in 1943 as Rampur Distillery Company, Radico Khaitan is among India’s oldest and largest IMFL manufacturers. The company entered the branded business segment in 1998 with the launch of 8PM Whisky and has since built a diversified portfolio organically across whisky, vodka, gin, rum, and brandy categories.
Today, Radico Khaitan operates with a total owned production capacity of 321 million litres and a network of 44 bottling units, including owned and contract facilities. The company also has a strong export footprint, with its brands available in over 100 countries and a significant presence through India’s Canteen Stores Department (CSD).
Through this partnership, Radico Khaitan and AdGlobal360 aim to build stronger digital relevance and create more engaging consumer journeys in an evolving media and commerce ecosystem.
