Havas Media Group India has won the digital media mandate of Caterpillar India after a multi-agency pitch which included leading digital agencies. This is the second digital win of the year after Ranbaxy and further strengthens Havas Media’s presence in Bangalore.
Deepak Aggarwal, Marketing & Business Strategy Manager – South Asia, Caterpillar, said, “In Havas Media we saw a perfect partner. Their passion was outstanding. Their ‘Digital at Core’ philosophy was impressive and that translated seamlessly in their strategic approach and category understanding. We are keen to utilize the power of Digital Marketing for our growth, and Havas Media has demonstrated the right direction.”
Speaking on the win, Anita Nayyar, CEO, Havas Media Group India and South Asia, said, “We are delighted over the win. We believe in creating meaningful brands and Caterpillar is an excellent example of such a brand which shows devotion to the customer. It gives us further scale in our southern operations, especially Bangalore.”
“Digital is the future and Havas Media’s ‘digital at core’ philosophy provides us the capability of driving this growth in the Indian market. We are proud of the win and look forward to working with Team Caterpillar,” added Mohit Joshi, MD, Havas Media India.
“Caterpillar is a great brand to be associated with. It operates in a category that will drive us hard to constantly innovate and execute unique digital marketing tools and avenues. We look forward to this opportunity,” said Ranjoy Dey, Head of Digital, Havas Media India.
Havas Media had recently won the integrated media mandate of Ranbaxy, OCM India, Assetz Property Group, Borosil Glass Works, World Kabaddi League, Yepme.com, retained MTS India and also took on its digital mandate, and won the digital duties of XOLO Mobile.
