Mumbai : Madison Media has announced the win of largest digital ecommerce player Snapdeal. The account was won in a highly competitive, multi-agency pitch.
The account will be handled out of the Delhi office Madison Media Plus. The agency will become the Media AoR of Snapdeal effective July 1, 2015, but work on the account will start almost immediately. Meanwhile, the digital mandate for Snapdeal rests with Mindshare.
Snapdeal started in February 2010 has grown to become one of the India’s largest online marketplace offering an assortment of 11 million products across diverse categories from over 150,000 sellers, shipping to 5,000+ towns and cities in India.
Srinivas Murthy, Senior VP – Marketing, snapdeal.com said, “We are very happy to have Madison partner with us on media going forward. They bring tremendous experience across categories, with learnings across multiple growth industries that can be leveraged for us. Madison is known for its high quality of media professionals and we look forward to them helping us drive our business to new heights.”
Sam Balsara, Chairman & Managing Director, Madison World, said, “I am delighted that Snapdeal after an exhaustive competitive review has found Madison Media to be worthy of handling this large and demanding account. Today Madison Media offers an unparalleled depth of leadership, with unmatched experience and expertise and this will be further strengthened with the joining of Vikram Sakhuja in a few months as Group CEO of Madison Media and OOH.”
Madison Media Group has been on an account-winning spree, having won a host of new businesses in 2015 including Viber, Lenskart.com, Zivame.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, DHFL, Bandhan Bank, amongst others.
