Sapient Nitro, part of Publicis strengthens its strategic offering by bringing on board Steve Tracy as newly appointed Data and Insights Lead at SapientNitro Southeast Asia.
Steve Tracy reports directly into SapientNitro’s Head of Strategy for Southeast Asia, Melanie Cook. In his role, he will work across a variety of the agency’s key clients leveraging the right data and resources to help clients be responsive to constantly changing technology, behaviours, and needs through optimisation.
“It’s a content-driven world in marketing, and these worlds have the people we want to engage at their centre. Each interaction is driven by data intelligence, where delight is enabled by deep technology integration. Every interaction leads people closer to buying or buying into the brand. Arrival of Steve Tracy will elevate our clients’ experience with their consumers by providing the insights which allows for breaking boundaries through data and story,” says Melanie Cook.
On his appointment Steve Tracy said, “I’m excited to be joining SapientNitro and the APAC strategy team. Utilising data to optimise a customer experience is essential and brands can no longer survive without a capacity to test, fail, and optimise as fast as possible. Performance optimisation is not just about finding the right software to run tests. It requires the right balance of people, technology, and best practice to be effective. The strategy team already has a rich diversity of skills, and I’m looking forward to bringing my approach to data and analytics to the mix.
