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Home Campaigns

FDA serves notice to Madhuri for endorsing Maggi Noodles in ads; to file case against Nestle India

by MN4U Bureau
May 30, 2015
in Campaigns, Featured
Reading Time: 1 min read
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Lucknow : The Haridwar Food and Drug Administration on Friday served a notice on actress Madhuri Dixit for her claims in a Maggi advertisement.

It has sought her reply within 15 days on Maggi’s nutritional value as claimed by her. Nestle itself is likely to face a case from the Uttar Pradesh FDA after high monosodium glutamate (MSG) levels were found in a random Maggi sample during check in April.

Dixit has been asked to explain how the product is good for children and on what basis she made those claims. Haridwar FDA official Mahimanand Joshi said a police case could be registered if the actress failed to respond.

The Uttar Pradesh FDA’s claim of high MSG level was disputed by Nestle India and the sample sent for further examination to Kolkata, which not only confirmed the Uttar Pradesh report but also found high levels of lead in the Maggi sample.

Apparently, Nestle India was asked to withdraw a batch of the popular snack from the market by the authorities in Uttar Pradesh recently.

Uttar Pradesh FDA additional commissioner Ram Araj Maurya said they had forwarded a recommendation to file a case against Nestle India to the authorities. The body has started collecting more samples of Maggi from various parts of the state and reports were waited for the rest.

Since the product batch which was found to have high lead and MSG content was picked up from Barabanki, a case is likely to filed in that district, according to Barabanki FDA officer VK Pandey.

Tags: Barabanki FDAFDA Notice to MadhuriHaridwar FDAMaggi NoodlesMahimanand JoshiMonosodium GlutamateMonosodium Glutamate levelsMSGMSG levels in MaggiNestle IndiaRam Araj MauryaVK Panday

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