Lowe Profero has launched an analytics arm, and hired Nick Scott from online media planning and buying agency Neo@Ogilvy to run it in Southeast Asia.
Scott was associate media director, IBM brand services at Neo@Ogilvy. He previously worked for companies including Havas and Aktiv Digital.
Based in Singapore, he will work alongside Lowe Profero’s Southeast Asia MD Radhe Vaswani, report into APAC head of communications Phil Ely.
Phil Ely said, “Southeast Asia is a critical area of focus for our media and analytics business globally and the appointment of Nick to lead the charge on the ground is a huge step forward for us.”
Lowe Profero’s media and analytics offering includes proprietary data tracking and measurement tools Signal and Search IQ, attribution analysis platform True Impact and audience intelligence, targeting and programmatic buying platform Audience Trader.
The unit services the agency’s global clients, which include Western Union, Australian Wool Innovation, Danone Nutricia and Pizza Hut.
