Bangalore: A. O. Smith Corporation, a global leader in water technology, has announced the successful completion of its acquisition of Pureit, a brand under Hindustan Unilever Limited. Pureit specializes in a wide range of residential water purification solutions, primarily in India.
Kevin J. Wheeler, Chairman and CEO of A. O. Smith, stated, “Pureit complements our premium brands in the market, and their strength in e-commerce will allow us to expand our presence in that channel. This acquisition aligns with our strategy of adding scale and enhances our premium water treatment product portfolio and distribution footprint.”
Founded in 2004 in Chennai, Pureit was established to provide accessible and safe drinking water to the growing populations of South Asia and beyond. Today, it is recognized as a leading water purification business operating in India, Bangladesh, Sri Lanka, Vietnam, and Mexico, offering a diverse range of products including devices, filters, and spares.
Parag Kulkarni, President of A. O. Smith Indian Water Products Private Limited, expressed enthusiasm about the acquisition, noting, “We are excited to welcome Pureit to the A. O. Smith family. Pureit’s history of providing effective water purification solutions has made them a leader in the water industry. Our cultures align closely, emphasizing innovation, best-in-class customer service, and premium products.”
Sreenivas Narayanan, General Manager of Pureit, added, “Aligning with A. O. Smith is a significant step forward for Pureit, enabling us to merge our strengths in innovation and market reach. Together, we look forward to setting new benchmarks in water purification and enhancing our commitment to quality and customer trust.”
