Mumbai: Aadvik Foods, an Indian Camel Milk brand, has announced the launch of #TheGoodChocolate campaign.
#TheGoodChocolate to take chocoholics on a journey of bliss with the unique taste of its exclusive premium range of Camel Milk Chocolates. Aadvik’s strategic objective behind the campaign is to portray its Camel Milk Chocolates as a guilt-free indulgence. The chocolates are packed with the Goodness of Rich Camel Milk, Premium Cocoa Beans, and Unrefined Raw (Khandsari) Sugar without any Artificial Preservatives or Additives.
The campaign is looking to capitalize on the perfect period of dessert decadence by going live on the 22nd of December. The 8-week campaign will run a sequence of conceptual films produced by the agency – Digital Refresh Network. The campaign will be launched through a multitude of interactive media channels like Facebook, Instagram, YouTube, and LinkedIn to create awareness.
Expatiating on the campaign launch, Shrey Kumar, Co-founder, Aadvik Foods, said, “Chocolate has always been flexible for our daily dose of decadence. Chocolate pervades all demographics; it has the power to bring smiles to the faces of children, middle-aged and the old. Today, many are a part of the fitness community. For them, the guilt of eating a bar of conventional chocolate can take a toll. With the launch of our #TheGoodChocolate campaign, we, at Aadvik, are establishing an epoch in the timeline of chocolates. Our Camel Milk Chocolates can be enjoyed guilt-free as they are made with 100% Natural Ingredients and the Goodness of Rich Camel Milk, which gives them a unique taste and provides a premium experience.”
The conceptual films revolve around the concept that Aadvik’s Camel Milk Chocolate is not a vice; it’s a good guy in the world of chocolates. It has the ability to bring a smile to someone’s face with something as selfless as sharing a chocolate bar. In the first film, which the brand just launched on their digital platforms, a young first-time job-seeker faces a stern-headed CEO in a job interview, only to be disappointed by the rejection. In the end, they share a light-hearted moment as the Interviewer and interviewee share an Aadvik Camel Milk Chocolate. The CEO makes the right choice to cheer up the dejected applicant in her own unique way, reflecting a gesture of goodwill for his future endeavors.
The film echoes the tagline, “Chocolate so good it makes you do good.”