- The TRP news genre Leader for nonstop 17 years (TAM and BARC) , bags top slot in entire TV Universe (IRS)
- Aaj Tak beats top GECs to become nation’s No.1 TV Channel (Source- IRS 2017, Most watched TV channels)
Aaj Tak has set a new benchmark by becoming the clear no.1 TV channel leaving behind all leading GECs, Sports and Movies channels as per the latest IRS data. Aaj Tak enjoys 0.3 crores more viewers than the No.1 GEC channel, 3 crores more than the top movie channel and a massive 4 crore more viewers than the No. 2 news channel (Source- IRS 2017, Most watched TV channels)
It is noteworthy that the latest TV Viewership ratings issued by BARC also shows that Aaj Tak continues to break its own record. In the Hindi News Genre, Aaj Tak was the most watched news channel every week for the last 54 weeks post-BARC universe changes in week 8’17. (Source BARC: 15+, HSM). Also given the supercharged news environment, Aaj tak has frequently crossed major GECs in news heavy days for example – Dera violence, Republic Day, the Gujarat and Himachal Counting day
The year was powerpacked with news events with Aaj tak leading charge including State Elections, ground reports from Pakistan Occupied Kashmir, Padmavati controvery, Reports from Mosul, Onion scam, Triple Talaq Judgement, Cabinet reshuffle, Japan PM’s visit, Halala expose etc . The IRS numbers bear testimony to the fact that when it comes to a year filled with news that matter, the country yet again chooses to be Sabse Tez – only with Aaj Tak.
Highlighting factors of Aaj Tak’s dominance as per IRS 2017 report:
- Aaj Tak has 0.3 Cr. more individuals as compared to No.1 GEC
- Aaj Tak has 3 Cr. more individuals as compared to No. 1 Movie Channel
- Aaj Tak has 5 Cr. more individuals as compared to No.1 Sports Channel
- Aaj Tak has 4 crores individuals more as compared to No.2 Hindi news channel and it has 2 times more individuals than No.2 Hindi News channel
*Source: IRS 2017, TG:12yrs, Most watched channel
