Monday, February 2, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Aaj Tak gets late freedom fighters to sing national anthem, powered by AI

The campaign powered by Nihilent Technologies has been conceptualised by Hypercollective. 

by MN4U Bureau
August 16, 2023
in Featured, Campaigns, Television
Reading Time: 1 min read
A A
Aaj Tak gets late freedom fighters to sing national anthem, powered by AI
Share Share ShareShare

Among those singing the national anthem on television and digital screens this Independence Day were prominent leaders of the nation’s freedom struggle, who are no more.

Thanks to the initiative from the India Today Group and its flagship Hindi news channel Aaj Tak, Mahatma Gandhi, Jawaharlal Nehru, Subhash Chandra Bose, Sarojini Naidu, Babasaheb Ambedkar, Chandrashekhar Azad, Rabindranath Tagore and Sardar Vallabbhai Patel came alive using AI.

The film created for the 77th Independence Day credits Nihilent Technologies for powering the AI. Hypercollective was the agency behind the campaign.

The video has been amplified on digital media, besides the group’s channels and their social handles.

Feedback: [email protected]

Tags: Aaj TakAIArtificial IntelligenceBabasaheb AmbedkarChandrashekhar AzadIndependence DayIndia Today GroupJawaharlal NehruMahatma Gandhi’Nihilent TechnologiesRabindranath TagoreSardar VallabbhaiSarojini NaiduSubhash Chandra Bose

RECENT POSTS

7UP® unveils snow-fresh summer campaign reinforcing ‘Super Duper Refresher’ positioning
Campaigns

7UP® unveils snow-fresh summer campaign reinforcing ‘Super Duper Refresher’ positioning

February 2, 2026
0

Mumbai: From the House of PepsiCo India, 7UP® has launched a bold new campaign that marks a decisive evolution of...

Read moreDetails
Bata India onboards Sanjana Sanghi for ‘Make Your Way’ campaign featuring Victoria Ballerina
Campaigns

Bata India onboards Sanjana Sanghi for ‘Make Your Way’ campaign featuring Victoria Ballerina

February 2, 2026
0

Gurugram: Bata India has unveiled a refreshed chapter of its flagship ‘Make Your Way’ campaign, bringing actor Sanjana Sanghi on...

Read moreDetails
Colors Gujarati premieres Gangasati–Paanbai and Manmelo from February 2
Television

Colors Gujarati premieres Gangasati–Paanbai and Manmelo from February 2

February 2, 2026
0

Mumbai: Colors Gujarati, the only channel dedicated exclusively to Gujarati entertainment, is set to strengthen its programming slate with the...

Read moreDetails
Parle Platina Hide & Seek launches Valentine’s Day Campaign featuring Ananya Panday and Lakshya
Campaigns

Parle Platina Hide & Seek launches Valentine’s Day Campaign featuring Ananya Panday and Lakshya

February 2, 2026
0

Mumbai: Parle Products, a FMCG company, has launched its Valentine’s Day campaign for Parle Platina Hide & Seek Choco Chip...

Read moreDetails
Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste
Campaigns

Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste

January 31, 2026
0

Mumbai: Rajnigandha, one of the flagship brands of Dharampal Satyapal Group (DS Group), has launched its latest ingredient-focused video commercial,...

Read moreDetails
Archies & Sudathi team up for Valentine’s Campaign ‘TereSangForever’ celebrating timeless love
Campaigns

Archies & Sudathi team up for Valentine’s Campaign ‘TereSangForever’ celebrating timeless love

January 31, 2026
0

New Delhi: Archies, a gifting brand renowned for helping people express emotions and celebrate relationships, has partnered with Sudathi, one...

Read moreDetails

LATEST NEWS

Union Budget 2026–27: Industry Leaders Back Infrastructure, Manufacturing and Consumption-Led Growth

Union Budget 2026–27: Industry Leaders Back Infrastructure, Manufacturing and Consumption-Led Growth

February 2, 2026
Connecting Policy to People: The Unsung Heroes Behind the Union Budget

Connecting Policy to People: The Unsung Heroes Behind the Union Budget

February 2, 2026

ANALYSIS

83% consumers stop buying after negative influencer review: iCubesWire Consumer Report 2026
Analysis

83% consumers stop buying after negative influencer review: iCubesWire Consumer Report 2026

January 29, 2026
0

Mumbai: iCubesWire has released its Influencer Marketing Consumer Report 2026, shedding light on the increasing role of influencers in shaping...

PEOPLE

Delhivery announces board transition amid strategic rejuvenation
People

Delhivery announces board transition amid strategic rejuvenation

February 2, 2026
0

Gurugram: Delhivery Limited has announced the departures of Deepak Kapoor, Chairman and Non-Executive Independent Director, and Saugata Gupta, Non-Executive Independent...

MARKETING

Lancôme appoints Sonam Kapoor as Brand Ambassador
Marketing

Lancôme appoints Sonam Kapoor as Brand Ambassador

February 2, 2026
0

Mumbai: Lancôme, a French luxury beauty brand, has announced the appointment of Sonam Kapoor as its Brand Ambassador from India....

Subscribe to Newsletters

ADVERTISING

41st Big Bang Awards to Return as Full-Day Creative Industry Experience
Advertising

41st Big Bang Awards to Return as Full-Day Creative Industry Experience

February 2, 2026
0

Bengaluru: The Advertising Club Bangalore has announced the 41st edition of the Big Bang Awards, one of India’s most prestigious...

PRINT

Mamta Kalia and Arambam Ongbi Memchoubi to receive Amar Ujala’s Akashdeep Honour
Print

Mamta Kalia and Arambam Ongbi Memchoubi to receive Amar Ujala’s Akashdeep Honour

January 19, 2026
0

New Delhi: Amar Ujala has announced the recipients of its highest literary honour, the ‘Akashdeep’ Award, under the Amar Ujala...

AUTHOR'S CORNER

Connecting Policy to People: The Unsung Heroes Behind the Union Budget
Authors Corner

Connecting Policy to People: The Unsung Heroes Behind the Union Budget

February 2, 2026
0

Mumbai: The Union Budget is one of those annual events that grabs the attention of everyone, from business leaders and...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Lancôme appoints Sonam Kapoor as Brand Ambassador

Lancôme appoints Sonam Kapoor as Brand Ambassador

February 2, 2026
Union Budget 2026–27: Industry Leaders Back Infrastructure, Manufacturing and Consumption-Led Growth

Union Budget 2026–27: Industry Leaders Back Infrastructure, Manufacturing and Consumption-Led Growth

February 2, 2026
Connecting Policy to People: The Unsung Heroes Behind the Union Budget

Connecting Policy to People: The Unsung Heroes Behind the Union Budget

February 2, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.