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Home Featured

Aaj Tak gets late freedom fighters to sing national anthem, powered by AI

The campaign powered by Nihilent Technologies has been conceptualised by Hypercollective. 

by MN4U Bureau
August 16, 2023
in Featured, Campaigns, Television
Reading Time: 1 min read
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Aaj Tak gets late freedom fighters to sing national anthem, powered by AI
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Among those singing the national anthem on television and digital screens this Independence Day were prominent leaders of the nation’s freedom struggle, who are no more.

Thanks to the initiative from the India Today Group and its flagship Hindi news channel Aaj Tak, Mahatma Gandhi, Jawaharlal Nehru, Subhash Chandra Bose, Sarojini Naidu, Babasaheb Ambedkar, Chandrashekhar Azad, Rabindranath Tagore and Sardar Vallabbhai Patel came alive using AI.

The film created for the 77th Independence Day credits Nihilent Technologies for powering the AI. Hypercollective was the agency behind the campaign.

The video has been amplified on digital media, besides the group’s channels and their social handles.

Feedback: [email protected]

Tags: Aaj TakAIArtificial IntelligenceBabasaheb AmbedkarChandrashekhar AzadIndependence DayIndia Today GroupJawaharlal NehruMahatma Gandhi’Nihilent TechnologiesRabindranath TagoreSardar VallabbhaiSarojini NaiduSubhash Chandra Bose

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