New Delhi: India Today Group launched Aaj Tak HD News Channel on 14th December 2018 and the new entrant in HD News space has opened with chart bursting performance as 96% market share in HD News viewership had moved to AajTak HD.
AajTak HD is also ahead of many Sports, English Movies, English GECs and Infotainment channels in the HD segment(Source: 15+HSM). Moreover, the viewership of AajTak HD is 38 times higher than No. 2 HD news channel. (Source: BARC 15+ HSM, GImps), thus becoming the channel of choice for the premium News viewers. It also managed to over take the SD feeds of some of the English News channels in Source: 22+M AB, HSM.
AajTak HD also opened among the top 25 HD channels across genre.
“The Content line-up of AajTak HD has been thoughtfully curated to give its viewers the best value and viewing experience. The same is reflected in the ratings where International, Business and Entertainment segments have done well” says the Channel’s statement.
