Hindi news channel Aaj Tak has achieved 50 million subscribers milestone on YouTube. To commemorate the achievement, Vice Chairperson of the India Today Group, Kalli Purie, met with Gautam Anand, Managing Director of APAC at YouTube, in Singapore.
Aaj Tak launched its YouTube channel in 2009 and began streaming news live on the platform in 2017. The channel’s success led to it receiving a Diamond play button from YouTube in 2019 for reaching 10 million subscribers. Now, just three years later, Aaj Tak has reached 50 million subscribers on the platform.
Commenting on the achievement, Kalli Purie said, “Trust has always been the foundation for audience engagement at AajTak. It’s no different with our YouTube channel, but on a much wider scale with hundreds of videos getting uploaded every day. We place equal emphasis on having new audiences discover our channel while ensuring loyal viewers revisit, and invest in figuring out what works on YouTube – whether this is a nuanced understanding of thumbnails or producing hero content frequently.”
“Constant experimentation with new formats like Shorts and investment into our Community page has really paid off, and consistently breaking stories has helped create a very loyal fanbase,” Purie added.