Mumbai: PlayboxTV, a OTT aggregator platform, has launched PlayShots, a bold new vertical-format feature offering bite-sized, original Indian micro-dramas—each under 10 minutes. This marks a strategic expansion into short-form content, tuned to the preferences of today’s mobile-first viewers.
Speaking on the launch, Aamir Mulani, Founder & CEO of PlayboxTV, said, “With the fast-paced life most Indians are leading, we expect our groceries to arrive in 10 minutes, and similarly, great stories should be viewable in 10 minutes. This generation needs everything in condensed form, and the same transformation is about to happen to storytelling with PlayShots.”
PlayShots is seamlessly integrated within the PlayboxTV app and is designed to cater to the evolving digital habits of Indian audiences by offering emotionally resonant, locally rooted narratives in a quick, vertical format. With global trends showing the micro-drama market’s explosive growth—China’s micro-drama revenue surpassed traditional film earnings in 2024 at $6.9 billion—the vertical content wave is now catching on in India.
Mulani further added, “While Korean and South Asian micro-dramas have found niche popularity in India, we believe the Indian audience still craves desi stories — rooted in local culture and emotion. PlayShots aims to fulfill that need by delivering heartfelt stories from across the nation in a quick, engaging format.”
In addition to fictional micro-dramas, PlayShots will also offer snackable educational content—making learning fast, accessible, and mobile-friendly for users on the move.
With this launch, PlayboxTV cements its position not just as a content aggregator, but as a storytelling innovator – creating formats that fit seamlessly into the lives of India’s next-gen viewers.
