Gurugram: Boopin, a global digital marketing agency, has announced the launch of its new office in Gurugram, marking a key milestone in the company’s India growth strategy. The expansion strengthens Boopin’s presence in the National Capital Region and aims to support brands across North India’s rapidly evolving business landscape.
With the addition of the Gurugram office, Boopin now operates across eight countries and more than ten cities worldwide, reinforcing its position as a globally connected agency offering locally relevant marketing solutions. In India, the agency now has a two-city presence, with its Bengaluru office serving South India while the new Gurugram hub will focus on North and East markets.
Boopin has built a reputation for delivering client-centric, performance-driven marketing solutions that combine creativity, data intelligence and technology. The new office is expected to further enhance the agency’s capabilities in delivering integrated digital strategies, performance marketing and brand transformation programmes for businesses across sectors.
Commenting on the expansion, Venu Madhav, General Manager & India Head, Boopin, said, “We are delighted to expand our presence in North India with the launch of our Gurgaon office. This strategic move allows us to be closer to our clients in one of India’s most vibrant and dynamic markets. North India offers immense opportunities for brands to grow, and our goal is to help them unlock that potential through innovative, data-driven marketing solutions.”
He further added, “Nearly two-thirds of our growth comes from referrals and recommendations by existing clients, which reflects the trust we have built by consistently delivering measurable value. As we expand our presence in North India, it was important for us to bring on board a senior leader who embodies reliability, strategic thinking, and a consistent track record of building strong client partnerships. Anuj Gupta is a natural fit for this vision, and with his leadership we look forward to strengthening our regional presence while continuing to help brands achieve meaningful and sustainable business growth.”
To spearhead this expansion, Boopin has appointed Anuj Gupta as Head – North & East. With over two decades of experience in integrated marketing and media, Gupta brings deep expertise in building brand strategies and driving business growth for leading companies across India.
Speaking on his appointment, Gupta said, “It is an exciting opportunity to establish and grow Boopin’s presence in North & East India. I look forward to collaborating with ambitious brands in the region to create impactful digital growth stories and deliver marketing solutions that drive real business outcomes.”
Over the course of his career, Gupta has held leadership roles at global agency networks including Havas Media Group, Starcom, Carat, Mudra Max and Cheil Worldwide. In his most recent role as Senior Vice President at Havas Media, he managed strategic mandates for brands such as DS Catch Spices, Magicbricks, Sheela Foam and Zupee, among others.
The launch of the Gurugram office highlights Boopin’s commitment to deepening engagement with Indian brands, expanding its regional capabilities and accelerating its growth in one of the world’s fastest-growing digital economies.
As the agency continues its global expansion, the new North India hub is expected to play a key role in strengthening client partnerships, driving innovation and delivering transformative marketing solutions across the region.
