Aashirvaad Organic has introduced its new brand proposition, redefining the landscape of its organic offerings – Sach Much Organic. This proposition resonates with Aashirvaad’s dedication to delivering purity, transparency and 100 pc organic products.
At the heart of Sach Much Organic is a QR code on each product’s packaging that enables consumers to trace their chosen product’s journey from the farm to their homes. The range from Aashirvaad Organic includes a portfolio of attas and dals – that carry certifications from United States Department of Agriculture (USDA) as per the National Organic Program of the United States and from INDOCERT as per the National Programme for Organic Production of India, affirming to consumers that they meet organic standards.
Anuj Rustagi, COO, Staples & Adjacencies, ITC Ltd, said, “At ITC, we are dedicated to driving transformative change that positively impacts society. For decades, Aashirvaad has graced countless households with premium and quality offerings. Through ‘Sach Much Organic’, the brand is not only setting new benchmarks but also building awareness about the true essence of organic goodness. With a mission to educate consumers about the benefits of choosing organic, Aashirvaad Organic is poised to inspire trust – one ‘Sach Much Organic’ product at a time. Aashirvaad’s Organic Range represents our dedication to creating a better future, where consumers connect with products.”
Complementing this proposition, Aashirvaad has launched two new organic offerings – Organic Rajma and Organic Kabuli Chana.
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