Gurugram: BPTP Limited, a real estate development companies, has announced the appointment of Abhay Kumar as its new Chief Marketing Officer (CMO). The move comes as part of the company’s strategic focus on enhancing its brand positioning and customer-centric approach in a rapidly evolving real estate market.
A distinguished alumnus of IIM Lucknow, Abhay Kumar brings with him a rich and diverse experience across key consumer-facing industries such as real estate, luxury retail, and fintech. Over the years, he has held leadership roles at renowned companies including Johnson & Johnson, DAMAC Properties, GE Capital, Hotstar, and Blue Tokai, where he has led transformative marketing strategies with a strong focus on digital innovation and consumer engagement.
In his new role at BPTP, Mr. Kumar will oversee brand strategy, marketing execution, digital initiatives, and customer outreach, playing a pivotal role in the company’s mission to be a forward-thinking, customer-first real estate brand.
Amaan Chawla, President, BPTP, commented, “We are delighted to welcome Abhay to BPTP. His strategic vision and comprehensive marketing expertise will be invaluable as we evolve into a future-focused, customer-centric organization. We are confident he will play a key role in elevating our brand and driving long-term value.”
Abhay Kumar expressed his excitement about the new role, “I am excited to join BPTP at a pivotal time of opportunity and transformation. I look forward to contributing to the company’s growth journey by crafting innovative, customer-focused strategies that inspire trust and deliver excellence.”
His appointment signals BPTP’s commitment to innovation, excellence, and sustained market leadership, further strengthening its leadership team as it charts the next chapter of its growth.
